Tamedia launches the "Pool Féminin"
Tamedia is beginning to market its online platforms Femina.ch and Lesquotidiennes.ch on its own. At the same time, the media company is launching «Pool Féminin.».
As of January 1, 2012, Tamedia will start marketing the two online platforms itself Femina.ch and Lesquotidiennes.chas the company announced on Thursday. Femina.ch claims to be the largest women's platform in French-speaking Switzerland and the online counterpart of the magazine of the same name. The same editorial team also produces Lesquotidiennes.ch, the news site with a pointed look at current topics from the economy, politics and society from a women's perspective.
With the four online platforms Annabelle.ch, Femina.ch, Swissfamily.ch and Lesquotidiennes.ch, Tamedia is launching Pool Féminin for advertising customers in 2012. According to Tamedia, this will provide a high-reach national premium advertising medium with over 70 percent women at a reduced pool rate. The Online Magazines sales team at Tamedia, headed by Tom Uebersax, is responsible for marketing.
