Namics: Two stores merged for Friday
Namics is relaunching the e-commerce platform operated under Freitag.ch. The «Fundamentals» line and the «Reference Collection» were consolidated onto a unified technical platform over the course of four months.
Freitag, the manufacturer of bags and accessories made from used truck tarpaulins, previously operated two different online stores: one for the classic "Fundamentals" range and one for the "Reference Collection", which Namics had already implemented in 2010. The separation allowed little flexibility for brand communication, which is crucial for conversion at Freitag, the agency said in a press release. In addition, Freitag has always had a problem, just as with offline sales: because the bags are made from used tarpaulins, each product is unique and has to be photographed and inventoried individually. The new online store is designed to offer customers a clear product presentation that shows each unique item with detailed product information and illustrates the most important product features with an original stop-motion video. Namics realized the new platform in collaboration with Information Architects, who are responsible for the concept and design.
