Advico Y&R: Airy subject created for doubt
The agency Advico Young & Rubicam has created an ad campaign for Zweifel. The campaign promotes the air-dried apple chips.
As a fan of French fries, you know that deep-frying makes the chips so crispy, the agency said in a statement. Zweifel's new apple chips, made from hand-picked apples, are quite different, it says: They are crispy because they are air-dried. Advico Y&R's product launch ad dramatizes this with apple rings hanging on a clothesline outside in nature. This allows the target audience to imagine at a glance what is in the Apple Chips package already on the shelves. Zweifel's new product, like the ad, is designed to appeal primarily to women who enjoy light, natural snacks. The implementation of the idea leans on the fairy-tale designed packaging. From November 18, the ad created by Advico Y&R will be present in various media.
Responsible at Zweifel Pomy-Chips: Roger Harlacher, Denise Spirig. Responsible at Advico Y&R: Dominik Oberwiler, Martin Stulz (CD), Lukas Wietlisbach (AD), Annik Weber (graphics), Marion Lim (text), Kerstin Schnyder, Pascal Trütsch (consulting), Marie-Christine Gerber (photography), AschmannKlauser (image editing).
