Wunderman shipped 36 rappler
Ford Focus and Mondeo can be leased for 36 centimes per kilometer. Wunderman has designed a mailing to impressively illustrate the low price per kilometer to SME decision-makers.
The agency had 20,000 genuine 36-Räppler coins minted and sent them out together with a leaflet showing what you could get for the small amount.
Responsible at Ford Switzerland: Danijel Dzihic (Director Marketing), Melanie Felder (Head of Communications). Responsible at Wunderman (Y&R Group): Thomas Engeli (CD), Dieter Boller (text), Daniel Schranz (AD), Tom Schwarzenbach (graphics), Stéphanie Bertschi (consulting).
