BMB: Campaign realized for Publimedia
The BMB advertising agency is responsible for the «Ad Market-Family» launch campaign for Publimedia, the key account unit of Publigroupe and Publicitas.
Behind the "Ad Market-Family" tool landscape is an online advertising marketplace for print, online, mobile and tablet offerings, according to a statement. The slogan "A breath of fresh air in the media world" is intended to show where Publimedia is headed: With "Ad Market", Publimedia is aiming to make the planning and handling process more dynamic, according to the release, which should benefit the traditionally rather static print market in particular.
BMB was responsible for the content and visual conception, realization and production of all advertising measures.
Responsible at Publimedia: Andreas Gedenk (CEO), Ueli Weber (COO, deputy CEO), Kerstin Waldkircher. Responsible at BMB: Flavio Meroni, Beat Egger, Valentina Herrmann, Lucas Vetsch (creation), Christian Bärtschi, Nicolas Edelmann, Eva Moosbrugger (consulting). Image and animation: Combo Entertainment.
