Online advertising: De Weck submits offer to publishers
SRG also wants to show advertising on the Internet, but private companies are resisting. SRG Director Roger de Weck has now submitted five proposals to the publishers.
According to NZZ am Sonntag, this emerges from a letter dated September 27, 2011. De Weck is offering the private Swiss media companies money: as long as the income from conventional TV advertising does not fall below a certain limit, which has yet to be determined, SRG is prepared to hand over its income from internet advertising to the publishers. De Weck suggests that SRG could transfer the money to a foundation that "uses the capital to promote training and quality in online journalism for the benefit of the entire industry." This would show that SRG "does not want to overburden the advertising market". For the marketing of online advertising, SRG is proposing that the private sector establish a joint company.
In his letter, de Weck makes four further proposals, as the NZZ am Sonntag continues: Private media companies should be able to play videos produced by SF with information articles on their news portals free of charge. Secondly, SRG wants to impose a "self-restriction" on itself: It wants to do without some forms of advertising, such as banner ads. Thirdly, SRG is offering publishers the opportunity to use the technical infrastructure of SRG subsidiary Swiss TXT to deliver online content at a low cost. Fourthly and finally, de Weck proposes that advertising spots for Swiss newspapers and magazines should be broadcast on SRG TV channels - at a reduced price or even free of charge.
