Serranetga creates creation unit
The digital agency Serranetga is launching a creative unit and now offers creative, media, and technology services all under one roof. To support its strategic expansion into a full-service digital agency, the company has hired seven employees.
The new creative unit is now headed by 34-year-old copywriter/conceptual designer Samuel Textor and 35-year-old art director Pascal Deville. The creative team has known each other since their earlier days at Futurecom Interactive. To celebrate the occasion, Serranetga is also undergoing a comprehensive rebranding and will be appearing in a new look with immediate effect.
To give potential customers a vivid impression of Serranetga's core business, the new creative unit has come up with a marketing campaign to mark its debut: All visitors to the new Serranetga website, which went live on Friday Website are greeted by Serranetga employees on advertising banners when they later surf well-known news and specialist media sites such as 20minuten.ch, Blick.ch, Nzz.ch, Werbewoche.ch or Persoenlich.com: a spot-on demonstration of competence in the interplay of creation, media and technology in the form of a surprising retargeting campaign, according to the agency.
Serranetga was founded in the fall of 2008 by partners Martin Widmer, Remo Prinz and Raphael Oppenheim. The three founders previously worked for the Swiss-American IPTV start-up Zattoo, where they were responsible for advertising marketing and the development of new advertising products and formats, among other things.
