Last but not least: Young people read, and prefer to do so on paper

Young people still like to pick up paper. This was the result of an IPSOS study commissioned by the paper and printing industry. Print is still far more popular than online, especially in German-speaking countries and Northern Europe, Print Power Austria spokesperson Patrick Mader told Pressetext. The survey included 500 people of all age groups per country. It comes to the conclusion that 18 to 24-year-olds prefer to read on paper rather than on a screen. This was stated by 83 percent of this age group. The same statement only applies to 80 percent if all age groups are taken into account. In addition, 78 percent of the young participants were of the opinion that printed paper feels better than other information carriers. Including all age groups, only 74 percent of respondents shared this view. Young people also seem to have a strong trust in paper as a medium. For example, 63% of 18 to 24-year-olds keep important documents in paper form. Among all respondents, only 58 percent do so.

However, it is doubtful whether these statements are statistically reliable. This is because the sample sizes for the age groups in question are very small,