Benetton: When Sarkozy kisses Merkel
United Colors of Benetton is launching a new, international and, as usual, provocative communication campaign. The company wants to invite people to fight the "hate culture".
The Unhate campaign, the first initiative of the recently established foundation of the same name, was presented by Benetton in Paris for the first time on Wednesday. The project includes coordinated initiatives and events that will be launched worldwide on November 16, according to a press release. The central theme is the kiss - a generally recognized symbol of love - between political and religious leaders on a global level. These are symbolic images of reconciliation with a touch of ironic hope and constructive provocation.
