Carat: Red Bull Switzerland new in customer portfolio
Red Bull Switzerland will be relying on Carat Switzerland for the development of its media strategy, media planning and media buying tasks in Switzerland from 2012.
The package of tasks also includes media activities for the Carpe Diem brand, as the agency writes in a press release. Oscar Ferrer, Head of Marketing, explains his decision: "Ultimately, we were won over by the overall package offered by Aegis Media Group Switzerland with its specialist disciplines of electronic media and digital. The Group's interdisciplinary approach, with everything from a single source and under one roof, was the deciding factor for us."
