Draftfcb/Lowe Group: How Greenpeace celebrates its anniversary
Greenpeace is celebrating its 40th anniversary worldwide. After winning the account, the Draftfcb/Lowe Group was commissioned to create anniversary ads for Greenpeace’s 40th anniversary.
According to the agency, the last major Greenpeace activities, such as an anti-nuclear protest or the demonstration against whaling with the Greenpeace boss himself, must be the focus of this campaign. Because a real activist doesn't sit back and relax on his birthday. The current advertisements also serve as an appeal for donations from new supporters.
The entire campaign can be seen in Switzerland and other countries from mid-November.
Responsible at Greenpeace Switzerland: Dan Schaefler (Head of Fundraising), Katja Schaffner (Fundraising), Steff Kerkhof (New Media, Fundraising). Responsible at Draftfcb/Lowe Group: Dennis Lück (ECD), Tizian Walti (Text), Frédéric Nogier (AD), Marie-Theres Ott (Client Service Director), Yvonne Friedli (Account Director), Sandra Kopplin (Account Manager).
