Belgian agencies strike for more fairness
Led by the ACC (Association of Communication Companies), Belgium's largest advertising agencies have gone on a collective strike. Their websites have been replaced by a kind of virtual chain letter.
Clicking on Saatchi.be, for example, takes you to the homepage of a manifesto that speaks out against the usual pitch manners of large clients. The letter continues on the pages of the other agencies. Networks such as Saatchi & Saatchi and BBDO as well as owner-managed agencies such as Punta Linea and Famous have taken part in the campaign, as the industry service Horizont reports. The aim is to encourage agencies and clients to reflect and, in particular, to persuade communication service providers to behave more fairly in pitches and not to get involved in competitive presentations in which more than three agencies have to compete against each other.
