TBWA\Zurich: Campaign for Malbuner realized
TBWA\Zurich won over Malbuner and won the pitch against several competitors . The winning campaign centers on showcasing the brand’s own slogan, which has long been associated with the brand: Sometimes better. Malbuner.
Six subjects show meat specialties in various forms and provide the appropriate consumption opportunity as an idea in the headline. Initially, the mechanics will be established with posters throughout German-speaking Switzerland. Over the coming months and years, this is to become a 360-degree campaign.
Responsible at Herbert Ospelt Anstalt, Bendern, Principality of Liechtenstein: Peter Luder (Managing Director Ospelt Group), Birgitta Farago (Head of Marketing). Responsible at TBWA\Zurich: Andy Hostettler (CEO), Eunike Pilz-Heil (Account Management), Daniel Rickert (Planning), Frederick Rossmann (Creative Direction), Magnus M. Sambo (Text), Johannes Dörig (Graphic Design), Simona Mink (Desktop Publishing), Christina Bürgin-Hengstmann (Art Buying, Agency Producing), Susana González (Media Arts Planning), Agnes Meier (Print Production). Photography: Jan Kornstaedt, Hamburg, Germany (photographer). Responsible for postproduction: Flavouredgreen, Hamburg, Germany; Red.Department, Zurich.
