Blue Spirit: POS appearance created for Spirella
As part of an overhaul of its entire packaging, Spirella commissioned the Blue Spirit agency to develop a new POS presence for the approximately 65 countries to which the Embrach-based company exports its bathroom-related articles.
"Fashion for bathrooms" - the existing claim is intended to summarize what Spirella's products stand for. The task now was to implement a new "fresher" interpretation of the positioning in such a way that it would be understood and accepted in a wide variety of cultural circles - and thus provide orientation and support for the international sales channels.
Blue Spirit developed a visual world that was intended to represent sensuality, emotionality and freshness. This was implemented in the style of a fashion photo series by the photographer Patricia von Ah, who has already staged clients such as Fogal, Breitling or Sotheby's.
The new international POS presence has been used in a modular fashion since October, depending on the focus - signaling, branding, product information. It covers the nearest POS through to the wider environment of shopping centers and DIY stores.
Responsible at Spirella, Embrach: Patrik Probst (Head of Marketing). Responsible at Blue Spirit, Zurich-Schlieren: Alban Haas, Eveline Stocker (consulting), Enrico Bachmann (CD), Jae Erne (AD), Peter Bietenholz (text), Andrea Golay (graphics), Marcel Kohler (production), Markus Pletscher (desktop), Patricia von Ah (photography).
