Microsoft, Yahoo and AOL sell advertising space together
San Francisco — Microsoft, Yahoo, and AOL plan to start selling online advertising together starting in January, thereby competing with Google and Facebook.
The alliance announced on Tuesday aims to offer less coveted advertising space, which the individual companies have so far been unable to market. Nevertheless, the three groups would remain independent and compete against each other with their own sales departments. They therefore did not expect the US competition authorities to intervene, they explained.
With a 16% share of the US online advertising market, Facebook is currently the market leader, followed by Google with 9%. In 2008, Yahoo had an 18 percent share, this year it is 13 percent, Microsoft is at five percent and AOL at four percent. (SDA)
