Swiss magazine Ecolife increases circulation
Ecolife, the sustainability magazine, is looking back on the most successful year in its history and will increase its circulation to 90,000 copies in 2012.
In recent months, the magazine published by Profile Publishing has increased the number of copies sold to 18,340, according to a press release issued on Monday (end of 2010: 4,796 copies). The Wemf-certified circulation rose to 77,248 copies (end of 2010: 58,579 copies). Reason enough for the publisher to increase the circulation to 90,000 copies for the coming year.
Ecolife's distribution concept will be adjusted slightly in 2012, as the statement continues. However, the most important pillars will continue to be subscriptions, targeted distribution to people with a high affinity to the LOHAS target group in the largest German-speaking cities and conurbations in Switzerland, targeted distribution to high-traffic locations, kiosk sales in German-speaking Switzerland and partnerships with trade fair and event organizers.
