Last but not least: The poster that is not one

Two students, Nina Wagner and Lorenza Di Fiore, from the Bern University of the Arts have won the first international design competition of the Lucerne poster festival Weltformat—with a poster that isn't actually a poster at all.

All it leaves on the billboard are traces of glue and the message: "Today I'm making blue/your billboard." For jury president Remo Caminada, the two students have cleverly implemented the competition theme: "They advertise the poster by removing a poster and thus creating a conspicuous gap. The idea is simple, concise and humorous, but not trite." Together with the 19 remaining nominations as well as ten other exhibitions, the poster of the two winners can be seen at Weltformat 11 in Lucerne until November 13, 2011. Congratulations!

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