Net-Metrix profiles: The weekend is internet-free time for many Swiss
The current Net-Metrix Profiles 2011-2 study makes it clear that the top Swiss websites are visited by around 30 percent fewer users at weekends than during the week. This difference remains relatively constant regardless of the time of year.
On Friday, Net-Metrix publishes the tenth edition of the Net-Metrix Profiles study on Internet and website usage in Switzerland and Liechtenstein. For the first time, pre-wave comparisons of daily reach "unique users per day" are now also possible for all participating websites with at least 30,000 unique users per week.
The development of reach on working days and weekends of the top Swiss websites is mostly positive. The average increase since the Net-Metrix-Profile 2011-1 study is around 11 percent during the week and around 7 percent at the weekend. As before, weekend reach remains well below reach on working days: on weekends, the top Swiss websites are visited by around 30 percent fewer users on average.
