Erdmannpeisker: Knackeboul raps against oblivion
Just six weeks after the pitch decision, Swiss TXT and Erdmannpeisker are launching the new Teletext B2B campaign. It is aimed at advertising agencies, media decision-makers, and corporate marketing departments.
The star of the new advertising campaign is rapper Knackeboul, who raps against forgetting in his specially composed song "Pixelparty". Against forgetting the 1.1 million Swiss people who visit Teletext every day and are still missing from many media plans. With the song and his two dancers, the Sexpixels, Knackeboul toured the Swiss media landscape and visited agencies and clients, where he launched the Pixelparty.
Alongside the video, the Biel agency created advertisements featuring the forgotten, as well as banners, mailings and its own Microsite developed. The song is also available there.
Responsible at Swiss TXT: Michel Fink (Head of Communications), Anna Dupertuis (Marketing Communications Planner). Responsible at Ermannpeisker: Gabriel Peisker (CD), Patrick Fawer (AD), Rainer Neusius (consultant), Severin Kipfer (director), Stefan Dux (camera), Mirjam Bühlmann (costume design), Daniel Kunz (photographer), Felix Schregenberger (litho), Stefan Schurter, Deepdive Music (music promotion).
