TBWA\: McDonald's plays a clean sheet
Die Agentur TBWA\Zürich hat für McDonald’s ein Direct-Mail entwickelt, das 18 Spar-Bons enthält. Das Motto: Sparen ist Trumpf.
This fall, it's cards on the table, the agency writes in a statement. Because saving is also the trump card for McDonald's customers. The savings trump card is being played with the 18 vouchers that were distributed throughout Switzerland by direct mail this October. The McDonald's card set, with specially illustrated card motifs, served as a hook and also as an after-sales goodie. The card set can be used to play for the next menu while enjoying a round of Big Mac and Coke, or the receipts can be placed on the edge of the table as a stake. Rules for a kind of Tschau-McSepp are of course also included.
Responsible at McDonald's Switzerland: Yvonne Maurer (Local Restaurant Marketing Manager). Responsible at TBWA\Zurich: Thomas Ammann, Benny Goldstein (CD), Sabine Grossmann (graphics), Natasa Maricic (text), Guido Zehnder (account director), Simona Mink (DTP), Thomas Kriebaum (illustration), S+K (photography).
