SF: Market share of 33.1 percent in January

In January 2010, Swiss television achieved an average market share of 33.1% for the whole day. With an average of 329,500 visits per day, SF.tv achieved its highest monthly figure to date.

According to a statement on Wednesday, particular highlights on SF 1 were "SwissAward - die Millionen-Gala" (799,000 viewers, 43.3 percent), the documentary "Fortsetzung folgt - Stress im Paradies" (802,000 viewers, 33.7 percent) and the Swiss film "Der Polizistinnenmörder" (661,000 viewers, 29.9 percent). The four January episodes of "SF bi de Lüt - Familiensache" attracted an average of 639,000 viewers, corresponding to a market share of 37.1 percent. On SF zwei, the live broadcasts of the men's downhill race in Wengen (912,000 viewers, 73.6 percent) and in Kitzbühel (766,000 viewers, 73 percent) were the main contributors to the 16.8 percent daily market share. The final of the Australian Open also attracted a lot of attention on SF zwei with an average audience of 442,000 viewers (46.8 percent market share). The sixth season of "Desperate Housewives" was well received by the younger audience: An average of 181,000 15 to 49-year-olds (23.5 percent market share) watched the first four episodes of the Monday evening series.
Sf.tv with highest monthly figure to date
With 329,500 visits per day, Sf.tv achieved its highest monthly figure to date in January 2010, according to the press release. The number of visits increased by around 40 percent compared to the same month last year. In January 2010, an average of 24,300 podcasts were downloaded per day. Internet users also watched 176,000 SF videos per day. YouTube recorded 14,300 SF video views per day.
The TV measurement panel underwent various changes on January 1, 2010. Since January 2010, all TV audience figures and market shares recorded using Telecontrol are therefore no longer directly comparable with the previous year's data. For this reason, the previous year's figures are not shown in this compilation.

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