Media Sales-Publicitas: Two new management positions created
Publicitas is creating two new management positions: The new logistics unit, which was previously announced, will be led by Christian Rohrbach, while Markus Bieri will assume the role of Chief Operations Officer (COO).
The new management structure will be adjusted when the announced new CEO of Media Sales-Publicitas, Beat Roeschlin, takes office on May 1, 2010, according to a press release issued on Wednesday. The newly created logistics unit in the Media Sales business segment, which will offer media companies in Switzerland pure order processing services, will be created by merging parts of the previously regionally organized branch back offices and the Business Engineering & Operations division of Publicitas as well as the IT company Pixedia. Christian Rohrbach will be put in charge of this logistics unit. In addition, the position of Chief Operations Officer (COO) will be created. This new function will be performed by Markus Bieri, previously Head of Business Engineering & Operations and member of the Media Sales-Publicitas Management Board, for the entire Media Sales business segment.
The 48-year-old Christian Rohrbach joined the Publigroupe Group in 1997 through the acquisition of Iware. Since then, he has held various management positions within Publicitas and Consultas before being appointed CEO of the Group's internal IT company Pixedia in November 2008.
The 44-year-old Markus Bieri worked for Price Waterhouse, Swisscom and Scout 24 before joining Publigroupe as CEO of Publiconnect in 2005. On January 1, 2008, he took over as Head of Business Engineering & Operations and at the same time became a member of the Management Board of Media Sales-Publicitas.
Christian Rohrbach and Markus Bieri will report directly to Beat Roeschlin, as will the regional managers and the CEO International.
The 48-year-old Christian Rohrbach joined the Publigroupe Group in 1997 through the acquisition of Iware. Since then, he has held various management positions within Publicitas and Consultas before being appointed CEO of the Group's internal IT company Pixedia in November 2008.
The 44-year-old Markus Bieri worked for Price Waterhouse, Swisscom and Scout 24 before joining Publigroupe as CEO of Publiconnect in 2005. On January 1, 2008, he took over as Head of Business Engineering & Operations and at the same time became a member of the Management Board of Media Sales-Publicitas.
Christian Rohrbach and Markus Bieri will report directly to Beat Roeschlin, as will the regional managers and the CEO International.
