KSB: Coop Christmas figures brought back to life
As in the past two years, the Christmas characters are once again featured in Coop’s winter, Advent, and Christmas campaigns. The winter campaign kicks off at the point of sale, where the snowman is still all alone.
His friends, the angels and little helpers, are only woken from hibernation shortly before Advent and make their grand appearance at Coop in December, writes KSB in a press release. And because the figures from the Christmas adverts are so popular, they have made it out of the adverts and onto the shelves and are now available to buy at Coop.
Responsible at Coop: Jürg Peritz (Head of Marketing/Procurement), Thomas Schwetje (Head of Marketing/Services), Sacha Zuberbühler (Head of Advertising), Maya Herzog, Sandra Küblbeck (Project Management), Karin Heliopoulos (Head of Media). Responsible at KSB: Flo Wacker (CD), Mareike Jansen, Jowita Jaskiewicz (AD), Stefan Ganz (text), Dany Kielholz (consulting management), Flavia Salvisberg, Vanessa Pfründer (consulting), Bettina Beyeler (DTP). Photography: Hans-Jörg Walter. Image processing: Felix Schregenberger. Lithographer: Detail. Responsible at The Whole Media: Stephan Küng (Media Director).
