Comet: YB-Ankick with new campaign
What would a team be without fans? For its new annual ticket campaign, BSC YB is addressing its loyal supporters personally and making clear statements.
Komet designed a creative concept for Young Boys that focuses on the importance of fans at the match. In the traditional club colors of yellow and black, the text-only campaign uses entertaining comparisons to make clear how YB would fare without fans and at the same time encourages people to buy tickets. The new campaign was launched on the occasion of the championship match on October 30.
The first series of subjects will be used in various advertising measures such as print, radio, online and at the POS. Similarly, with the support of Goldbach Interactive, Komet has also developed a concept that will apply the campaign on a digital level in a later phase.
Responsible at Stade de Suisse/BSC Young Boys: Daniel Hinz (Head of Sales & Marketing), Edi Westphale (Head of Communication), Nicole Schuler (Communication), Marc Zuberbühler (Communication). Responsible at Komet: Thom Pfister (CD), Kasper Kobel (AD), Marc Zenhäusern (graphics), Antonia Bekiaris, Raffael Futterlieb (text), Simon Schatzmann (head of consulting), Emma Isolini (consulting). Responsible at Goldbach Interactive: Remo Schläpfer, Dominic Stöcklin (Social Media Consulting).
