Kestenholz opens up new territory with BSSM for savings foxes
At the end of October, the Kestenholz Group will open Switzerland’s largest Mercedes used-car center and, at the same time, launch its year-end sale. The company has awarded the contract for developing the brand identity and promoting the new used-car market to the BSSM advertising agency.
With the key visual developed for the campaign, the BSSM agency wants to show that buying first-class second-hand cars is smart. It will be used in large-format ads in commuter and daily newspapers, on the company's own Internet platform, as a web banner and in the signage of the used car center.
The new Kestenholz Star Class Center in Pratteln/BL is currently the largest Mercedes-Occasion store in Switzerland, according to a statement. At the start, more than 100 Mercedes-Occasions from the A- to the S-Class are available for selection.
Responsible at Kestenholz Holding, Basel: Stephan Kestenholz (overall responsibility). Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD), Pascal Rehmann (AD), Hannes Müller (text), Roger Berthoud, Philipp Buser (consulting). Production: Imke-Dilli Fichtner.
