Cosi Tscholl Marketing distributes flap mailing for BDP Graubünden
Flyers for the Civic Democratic Party of the Canton of Graubünden were distributed to approximately 95,000 mailboxes throughout the canton of Graubünden. The flyers were left sticking out of the mailboxes so that they would catch the recipients' attention even before the mailboxes were emptied.
The campaign was aimed at all eligible voters throughout the canton with a view to the National Council and Council of States elections. With the tab sticking out of the letterbox, the BDP wanted to be present in the minds of voters shortly before they received their voting documents. The direct marketing campaign was supplemented with PR reports and a poster campaign.
The Graubünden-based advertising agency Cosi Tscholl Marketing was responsible for the concept and creation. The "mailing with outside flap" was distributed by Swiss Post.
Responsible at the BDP Graubünden: Jon Domenic Parolini (President).
