AYR: New poster subjects for the ÖKK campaign
Advico Young & Rubicam has continued the ÖKK campaign. With four ad concepts, the insurance company is once again positioning itself as a solution to the problems caused by other health insurers.
This time it's about the dreaded Gürtelengerschnallitis, the rampant Anlügitis and Nix Zuhörits as well as the Klaustrophobis Spitalis, which occurs as a reaction to hospital rooms that are too small. The posters can be seen throughout German-speaking and Italian-speaking Switzerland from the end of August.
Responsible at ÖKK: Mario Theus (Marketing and Deputy Chairman of the Executive Board), Venanzi Vincenz (Head of Marketing Communications), Peter Vincenz (Head of Media Planning). Responsible at the Y&R Group: Dominik Oberwiler (CD/AD), Laurie Morard (graphics), Martin Stulz (text), Daniel Ganahl (illustration), Pablo Koerfer, Julia Kull (consulting).
