Advico Young & Rubicam: Thanks to Heks, every gift arrives twice over
For the fourth year in a row, Heks is helping people find meaningful Christmas gifts. The process remains the same: Every gift is given twice—to the recipient in the form of a gift certificate, and in kind to people in need around the world.
According to the press release, the "Give a Gift of Help" campaign is specifically aimed at young target groups who do not feel very addressed by the usual appeals for donations. The two new subjects developed by Advico Young & Rubicam, featuring a cow and a flock of ducks, will be used in various media from October 17.
Responsible at the Heks: Hanspeter Bigler (Head of Communications), Ruedi Lüscher (Promotions/Events), Annelies Hegnauer (Head of Marketing/Fundraising). Responsible at AY&R: Markus Gut (CCO), Martin Stulz, Dominik Oberwiler (CD), Lukas Wietlisbach (AD), Alexandra Rapeaud (graphics), Elias Zurbuchen (DTP), Marietta Mügge, Marion Lim (text), Pascal Trütsch, Kerstin Schnyder (consulting), Raphaela Pichler (photography), Aschmann Klauser (image editing).
