Goldbach Interactive: Love greetings staged online for Swisscom
Swisscom is currently setting out to conquer Switzerland with giant hearts and equally giant arrows. As part of the new communications platform, Goldbach Interactive, in collaboration with Saatchi & Saatchi, has staged these messages of love online.
According to the press release, the heart of the accompanying online campaign are the rich media banners designed and produced by Goldbach Interactive with the integrated SMS tool, which anyone can use to send free SMS love messages to loved ones. Goldbach Interactive has developed the SMS tool integrated into rich media banners, the sender can send their love messages directly from the banner. During the first campaign week, over 1,000 SMS were sent from the Expandable Wallpapers.
During the campaign period, Swisscom selects five messages a week and posts them on Facebook.com/swisscom of the Facebook community for a vote. Swisscom will grant the winner of the weekly vote a heart's desire worth 3,000 Swiss francs. In addition to integrating the SMS tool, the agency says that a particular challenge for Goldbach Interactive was programming the banners in the still young discipline of iPad interstitials for various news apps.
Goldbach Interactive was responsible for the overall implementation of the online measures, i.e. for the landing page, Facebook tab and display campaign.
