Cobalt: Communication budget won by Medicentro
Kobalt has won the communications budget of Medicentro, operator of a new Swiss health portal supported by doctors.
Kobalt was able to prevail in an agency evaluation, as the agency writes in a press release. The aim is to make the nutritional supplement "Hejsano" known to a wide audience. An online campaign with various BTL measures will be launched in late fall.
Medicentro is a Polymed Group company with experience in specialist retail and full service for doctors and dentists since 1968. The entire product know-how is made available to the customer via the online platform operated by Medicentro.
