JWT/Fabrikant with new mission for Groupe Mutuel
JWT/Fabrikant is now responsible for Groupe Mutuel, one of the largest health insurance companies in Switzerland. The new positioning and strategy for Groupe Mutuel was developed and elaborated in a multi-stage evaluation and analysis, which can now be seen implemented in initial work on posters, advertisements and TV billboards.
"The best, individually tailored protection for all situations - without being overinsured and paying too much": JWT/Fabrikant's strategy is based on this and places the communicative approach "Mission All-round Protection" at the center of all Groupe Mutuel communication measures. This strategy was implemented in the same way. The agency writes in a press release that the communication demonstrates that Groupe Mutuel's focus is on the all-round protection of its policyholders. In other words, the products themselves represent the company's image.
To symbolize the constant protection of the insurance in all situations, a modern, glass guardian angel was developed to accompany the insured as a bodyguard. The agency was able to engage the renowned Zurich photographers Scheffold/Vizner to implement this in a print and poster campaign as well as a sponsoring billboard for the SanaTel product, the round-the-clock medical advice service.
Responsible at Groupe Mutuel: Olivier Revaz (Head of Marketing), Serge Grand (Head of Advertising). Responsible at JWT/Fabrikant: Remy Fabrikant (overall responsibility), Andreas Mädler (Creative Direction), Isabelle Bischoff (Art Direction), David Keller (Text), Christoph Bögli, Katrin Heinrichs (Consulting), Rainer Bühler (Strategy), David Gunten (DTP), Lamar Hawkins (Agency Producer).
