Allaccess: Ice hockey spectacle all in orange
As part of the 2011 «Compuware NHL Premiere Challenge,» EV Zug faced off against the stars of the New York Rangers of the NHL. For the occasion, EV Zug played in unusual orange jerseys, the colors of the event’s main sponsor, Actavis.
With the help of 10 promoters, Allacces transformed the Bossard Arena into an orange cauldron. The Bossard Arena then also shone in orange. The agency made sure that all 7,015 match visitors were provided with Fanclapper & Vitalkomplex bags.
Responsible at Allaccess: Samuel Röllin (project manager). Responsible at Actavis: Renate Raffl (Corporate Branding and Internal Communications).
