Andermatt Swiss Alps: Lara Gut and Mirjam Jäger become ambassadors
Lara Gut und Mirjam Jäger sind die neuen Botschafterinnen für Andermatt Swiss Alps. Pool Position Switzerland, die Management-Agentur der beiden Athletinnen, hat die mehrjährige Sponsoring-Partnerschaft realisiert.
According to the press release, Andermatt Swiss Alps is a long-term project with the aim of sustainably enhancing the region around the established Swiss winter sports resort of Andermatt and developing it into an exclusive vacation destination. Lara Gut and Mirjam Jäger will be present as Andermatt Swiss Alps testimonials at selected public and customer-specific events and will lend their names to the success of the project. In addition, Andermatt Swiss Alps will benefit from international brand visibility thanks to the logo positioning on Mirjam Jäger's helmet.
