Goldbach Interactive is looking for ambassadors for Ovomaltine
Auf den 1. Januar 2012 sucht Ovomaltine schweizweit nach Botschafterinnen und Botschaftern, die sich mit guten Ideen und viel Leidenschaft ein Jahr lang für Ovo engagieren wollen. Goldbach Interactive hat die Kampagne dazu realisiert.
Until November 18, candidates can apply for Ovaltine.ch and Facebook.com/ovomaltine apply for one of the positions as an Ovo ambassador. First they have to answer three knowledge questions about Ovo and then prove their passion for Ovo with a personal contribution. The jury, including ski stars Didier Cuche and Patrick Küng, will put their heads together from November 21 and select the 2012 Ovo Ambassadors from the applicants. The winners will receive regular deliveries of their favorite Ovo products, will be allowed to participate in brainstorming sessions, and will be involved in marketing decisions. They also get to test products exclusively before market launch and attend live events where Ovomaltine is a sponsor.
Goldbach Interactive worked with Ovomaltine to develop the concept for the Ovo ambassador campaign and was responsible for design, copywriting and programming. The promotion is based on the social media management tool Wildfire.
