Publimedia launches online advertising marketplace for print, online and mobile offerings
Publimedia, the key account unit of Publigroupe and Publicitas, is launching the «AdMarket Family»—a first in Switzerland. The suite of tools is based on an online advertising marketplace for print, online, and mobile offerings.
Publimedia writes in a press release that "AdMarket" offers national and supra-regional advertising companies as well as media, advertising and web agencies the opportunity to plan and execute campaigns in one integrated process. By intelligently linking offline and online media and providing information, planning, booking and reporting options, "AdMarket" enables an increase in efficiency and added value.
At the time of launch, over 2,500 print, 120 online and 60 mobile rate cards will be displayed on the "AdMarket". In addition, over 160 price and content specials from media providers are listed.
