Valencia: Clean advertising against impure skin
Um die Bekanntheit des Nahrungsergänzungsmittels Dermaplus zu steigern, will die Agentur Valencia Kommunikation die jugendliche Zielgruppe gezielt über Print und Internet ansprechen.
Dermaplus are new chewing tabs against blemished skin, specially developed for young people. To promote their awareness among the target group, Valencia Kommunikation designed advertisements, internet banners and a video ad in the youthful look of the existing Dermaplus website.
The ads were placed in 20 Minuten Friday and various youth magazines, and the banners were placed on various target-group-specific websites such as Tilllate.ch or Usgang.ch. The VideoAd is used on Internet TV platforms such as Zattoo.com, Teleboy.ch or Wilmaa.com.
Responsible at Dermaplus: Ursula Heitz-Fankhauser (Product Manager) and Marco Heilig (Manager Trade Marketing & Events). Responsible at Valencia Communication: Sabina Wothe & Diana Aberkane (consulting), Simone Pérez-Fluri (CD), Beatrice Ketterlin (AD), Jessica Vonmoos (graphics) and Sebastian Refardt (text). Responsible at Colibri New Media (production spot): Phillipp Heitz & Marc Bissegger.
