Ogilvy Interactive informs about the new XJ for Jaguar

The wait is over for all Jaguar enthusiasts: the new Jaguar XJ is celebrating its Swiss premiere at this year's Geneva Motor Show. Ogilvy Interactive realized an online teaser campaign in the form of a three-part newsletter. Via banners on financial websites, interested parties were directed to the Jaguar XJ microsite, where they could register for an e-mail newsletter. The three-part e-mail newsletter provides interested parties with exclusive insider information about the new Jaguar XJ. In addition to insights into the design, interested parties will be informed step by step about the latest technologies in the Jaguar XJ. The teaser campaign will run until the opening of the Geneva Motor Show on March 3, 2010.
Responsible at Jaguar Switzerland: Christoph Brechtbühl (Communication Manager) and Karin Held (PR and Marketing Manager). Responsible at Ogilivy Interactive: Björn Schneider (overall responsibility), Oliver Glitz (CD) and Erik Hehrmann (consulting).