33 years of Lesch and Frei
These days, customers, friends, and family members are being surprised daily by an email featuring a piece of work from Lesch + Frei’s long-standing body of work. The agency is celebrating its 33rd anniversary. At first glance, it’s not a milestone birthday—but the company’s history has been quite a success story.
"We create intelligent strategies and implement them in a way that people understand. Intelligent, not in the sense of being out of touch," says Peter Lesch, explaining one of the core competencies of his advertising boutique. With twelve people on Zurich's Weinbergstrasse, his agency is not one of the big ones. Nevertheless, he has been venturing into the big shark tank for years, as a look at the work for many well-known clients from the history of Lesch + Frei shows.
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