The Advertising Week on Star TV: Eve - It's a Lady Thing

To mark its 5th anniversary, Eve by Cardinal is launching a new advertising campaign that celebrates the special moments women share with one another.

Under the motto "It's a Lady Thing," the aim is to show what is appreciated about the drink. You can see more about female behavior, as well as a look into the creative kitchen of the Rod Kommunikation advertising agency, exclusively in "Die Werbewoche" at 7:45 p.m. on Star TV.

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