Valencia celebrates 1st birthday with Hello Family
In September 2010, Hello Family made its debut in the Coop world. And to celebrate this occasion in style, Valencie has put together a mailing full of discount coupons for Hello Family.
Valencia Kommunikation took the savings coupons and baked a birthday cake from them, which was beautifully packaged and sent to all members. A matching birthday motif was designed for the upcoming Coop promotion week "Family", which can be seen on hanging frames, rotairs and F4 and F12 posters at the POS from week 39.
Responsible at Coop: Jürg Peritz (Head of Marketing and Procurement), Thomas Schwetje (Head of Marketing / Services), Simon Thoma (Head of CRM / Direct Marketing), Cédric Pezzali (Project Manager CRM / Direct Marketing). Responsible at Valencia Communication: Tommy Schilling (CD), Guillermo Garcia (text), Nicole Bollinger (junior AD), Jess Williams (graphics), Beate Ertl, Benja Wernli (DTP), Sabina Wothe, Diana Aberkane (consulting).
