Futurecom: Dental care staged via hidden object on Facebook
Zurich-based agency Futurecom has created a new online campaign for Colgate Total toothpaste - and sends fans on an angel hunt.
Colgate Total toothpaste contains an antibacterial active ingredient system with complete non-stop protection for 12 hours. Futurecom is illustrating this product benefit for Colgate Total on its Facebook page with a new digital campaign. The focus is on a typical daily routine and the Colgate Total tooth protection angels.
On behalf of Colgate-Palmolive, Futurecom is in charge of the realization and editorial support of the Facebook presence, as well as the conceptual further development. A naming contest for the two tooth guardian angels heralded the start of the campaign - and has so far activated over 5,000 fans. Colgate Total fans are currently invited to take part in a hidden object competition. The focus is on the complete non-stop protection of Colgate Total toothpaste, which is said to work for up to 12 hours. A corresponding number of tooth protection angels have been placed in the hidden object picture and are waiting to be found.
Responsible at Colgate-Palmolive, Germany: Gabriele Schelwies (Integrated Communications & eBusiness Manager). Responsible at Futurecom (Y&R Group): Thomas Engeli (ECD), Patrick Bucher (concept/text), Milan Pavic (AD), Julia Miller (graphics), Nina Remmers (consulting), Marcin Kolonko (IT).
