Yelp rating platform comes to Switzerland
The American review platform Yelp has also been launched in Switzerland. This means that users in this country can also submit reviews about restaurants, stores, bars, museums, swimming pools or public authorities. Most of the reviews are currently in Zurich.
In total, Yelp exists in eleven countries and six languages. So far (as of June 2011), Yelp users have written more than 20 million reviews of businesses in their area, according to the homepage. Two-thirds of these have a rating of four or five stars. So it's not just rants on the review platform.
"We had around 63 million visitors in August," NZZ Online quoted European Yelp marketing chief Miriam Warren as saying on Thursday. A third of all search queries are carried out on the go from a cell phone or tablet computer, according to the homepage.
At the top of the ratings, restaurants (25 percent) are virtually tied with shopping (24 percent). That's followed by beauty and fitness (9 percent), ahead of arts, entertainment and events (8 percent) and local service providers (8 percent). (SDA)
