Forster Ehrler: Film realized for Astra Zeneca for the launch of new heart drug
The pharmaceutical company Astra Zeneca is launching a new heart medication on the market. The launch does not start with mailings and advertisements as usual, but with a film designed by the a film designed by the advertising agency Forster Ehrler.
Two men in hospital tell each other what they would miss if they did not survive their heart attack. The message: the new medication works at a time when we are particularly attached to life. The film can be viewed by cardiologists, general practitioners and specialists via a link. It will also be shown at congresses.
Responsible at Astra Zeneca: Pascal Köpfli (Lead Marketing CV), Vanessa Summa (Product Manager). Responsible at Forster Ehrler: Hélène Forster, Stefan Ehrler (CD) Film production: Who's McQueen Picture, Zurich, Philipp Petersson, Clemens Petersson. Directed by: Jyri Pasanen, Camera: Tobias Dengler.
