Schoch&Sonders: Projects implemented for Emmi Caffè Latte and Kaltbach
The branding agency Schoch&Sonders has carried out projects for two new Emmi products, which will be available starting in the fall of 2011 at various stores in Switzerland and abroad.
The two Caffè Latte varieties Macchiato and Cappuccino are now also being launched on the market as a 4Pack. Aimed at the brand's heavy users, packaging was developed to convey Emmi Caffè Latte's brand values, the agency writes in a statement. The brand image focuses on the origin, taste, composition and fine processing of the leading products macchiato and cappuccino.
Emmi will also be launching Kaltbach Fondue in the new Kaltbach design in October. The packaging design, which will enter the range with the existing products, was developed by Schoch&Sonders.
Responsible at Schoch&Sonders: Roman Sonders (brand strategy, brand design, brand appearance), Dominik Schoch (strategy/concept), Annina Benz (design/concept), David Moore, Dominique Ghilardi (project management/consulting).
