Haglöfs and WVC leave behind amazed ibexes
WVC Communications has signed Ace Alpine & Climbing Equipment, the general importer for Haglöfs, as a new client. The agency has been tasked with repositioning the brand.
WVC was commissioned to reposition the Haglöfs brand. As new brand ambassadors, the advertisers from the Zurich Oberland use ibexes, which embody alpine mountain sports in their own way. In the new image, the ibexes are seen marveling and full of appreciation for the latest Haglöfs products. Finally, mountaineers with the right equipment.
In addition to the ads, a product brochure, a microsite, POS material and postcards will be realized.
Responsible at Ace: Richi Bolt (Managing Director), Ueli Arnold (Product Manager). Responsible at WVC: Kurt Wettstein (overall responsibility), Yves Seiler (consulting, production management), Damian Thür (graphics), Nicole Antonietti, Kevin Wettstein, Alexandra Barnes (DTP), Michael Jud (online communication). Capricorn Photographer: Pierre Burkhart.
