SF markets video summaries of football matches
Swiss television is breaking new ground in the marketing of football coverage. Recently, video summaries of Super League matches have been offered for sale on private media platforms via a partner company.
The marketing of football reports is a pilot project, said SF media spokesman David Affentranger on Friday in response to a report by Tagesanzeiger.ch/Newsnetz. The aim is to reduce production costs in this way.
The video summaries will be distributed and marketed by the Zurich-based marketing company Content Container. The SRG Sport Business Unit, which produces the sports programs on behalf of SRG, is responsible for acquiring the rights, producing the images and producing the clips.
No legal problems
According to Affentranger, the marketing of Super League matches does not present any legal problems. Compatibility with the Radio and Television Act had been clarified in detail by the in-house lawyer of SRG's Sport Business Unit, Adrian Boss. According to Boss, there is a great need for video images on media portals. SF was therefore looking for a "creative way" to meet this need. It is also quite conceivable that the model could be extended to other television programs in the future.
> Direct link to the article on Tagesanzeiger.ch
The video summaries will be distributed and marketed by the Zurich-based marketing company Content Container. The SRG Sport Business Unit, which produces the sports programs on behalf of SRG, is responsible for acquiring the rights, producing the images and producing the clips.
No legal problems
According to Affentranger, the marketing of Super League matches does not present any legal problems. Compatibility with the Radio and Television Act had been clarified in detail by the in-house lawyer of SRG's Sport Business Unit, Adrian Boss. According to Boss, there is a great need for video images on media portals. SF was therefore looking for a "creative way" to meet this need. It is also quite conceivable that the model could be extended to other television programs in the future.
> Direct link to the article on Tagesanzeiger.ch
