New LGK: Overall appearance for International Short Film Festival Winterthur realized
Great cinema, only much shorter: this sums up the philosophy of the Winterthur International Short Film Festival. In the overall presentation developed by the Neue LGK, everything revolves around the theme of «short».
On closer inspection, the letters, which at first glance appear to be meaninglessly strung together, turn out to be pointed, short messages intended to draw attention to the Short Film Festival, as the agency writes in a press release.
In addition to classic advertising, the national campaign also includes a redesign of the CI/CD and all measures at and around the festival.
Responsible at International Short Film Festival Winterthur: Reto Bühler, Delphine Lyner, Rolf Hüppi, Susanne Hefti. Responsible at the New LGK: André Benker, Hans Tanner (CD), Dominic Beyeler, Alex Sonderegger, Susanna Baer (AD), Antonio Lopez (text), Petra Zehnder, Sebastijan Horvath (consulting).
