Forster Ehrler: Competition for Muotathal weather prophets
Forster Ehrler has launched a new campaign for Edelweiss Air. The campaign focuses on beach lovers in Mauritius, the Maldives, and Cape Town.
The home of the weather forecasters is also the focus of Edelweiss Air's offerings this winter season. Unlike their famous colleagues from the Muotathal valley, they don't get their information from pine cones, field mice or marmots. Instead, they observe sand ants, bananas and meerkats. With over 99 percent correct forecasts, their accuracy rate is significantly higher than that of the Muotathal weather forecasters, whose accuracy varies between 40 and 80 percent depending on the year and prophet. However, the Edelweiss Air weather forecasters have it a little easier: where they are based, it is consistently sunny and warm from September to April.
Responsible at Edelweiss Air: Peter Spring (CCO), Corinne Römer (Marketing Manager), Monika Blaser (Marketing). Responsible at Forster Ehrler: Hélène Forster, Stefan Ehrler (CD), Alain Orlow (consultant). Film production: Condor Films. Directed by: Data vortex.
