Who's Mcqueen Picture: Viral film launched for Migipedia
The expansion of the Migros Migipedia website is moving forward. The portal offers consumers the opportunity to share their opinions on Migros’ product lineup. The website is now being promoted through a viral video to increase awareness.
The story revolves around "Arne", who is addicted to his passion for evaluation in all situations. It is only on the Migipedia website that he finds his fulfillment. The spot is shown on the Migipedia webpage used and distributed via the Migros Youtube channel.
Responsible at Migros Genossenschafts Bund: Leila Summa (Social Media Director/ Head of Digital Marketing), Dirk Worring ( Project Manager Social Media & Mobile Marketing), David Banjac (Project Manager Digital Marketing). Responsible at Who's Mcqueen Picture: Philipp Petersson (Executive Producer), Jyri Pasanen (Director), Tobias Dengler (Cinematographer).
