Corriere del Ticino is now published twice a week in large print runs
Corriere del Ticino is launching a new offering for the Ticino media and advertising market. Starting September 20, 2011, the newspaper will be published twice a week with a large circulation of 80,000 copies.
From September 20, 2011, Corriere del Ticino will distribute a large circulation of 80'000 copies throughout Ticino every Tuesday and Thursday. According to its own information, the newspaper will thus reach around 200'000 readers. The Corriere del Ticino is thus reacting to the new competitive situation in the media landscape in Ticino. Advertising customers will be offered a flexible range of services for national campaigns as well as regional advertising measures, which will complement existing offers such as the title combination Tre Top Ticino.
Marketing in both the national and regional markets will be handled by Publicitas in Lugano, which will provide a dedicated sales force for the new product.
